Website Traffic Online
The following are terms used in Search Engine planning, and Internet Promation:
Acquirer Financial institution that maintains the merchant card processing services and receives transactions to be distributed to the card issuers for a merchant.
Address Verification System (AVS) Process used by a credit card processor or other party to verify that a customer's billing address matches that of their credit card statement.
Affiliate A person, organization, or establishment that drives traffic to a merchant's web site for a percentage of successful sales transactions.
Affiliate Program A popular website promotion tool where a website contracts with other websites for driving visitor to its site. The revenue is calculated according to the traffic brought by a particular website.
Apache An open source web server that runs on most commonly used platforms.
Application Service Provider (ASP) A business that provides remote access to a software application over the internet.
Asymmetric (or "Public Key") Cryptography A cryptography technique whereby each user has both a public key and a private key. Asymmetric systems have two primary uses, encryption and digital signatures.
Authorization The process of verifying that a credit card has sufficient funds available to cover the amount of transaction. The amount authorized is reserved against the available balance of a customer's credit card.
Bandwidth Bandwidth refers to how fast data flows through the path that it travels to your computer; it's usually measured in kilobits, megabits or gigabits per second.
Batch Processing To process a grouping of orders all at once. Such processing might include capturing funds and creating shipping labels.
Business to Business E-Commerce (B2B) The buying and selling of goods and services over the Internet between two businesses. A b2b system is password protected to ensure sensitive price information is not made available to the public. A distributor might use a B2B e-commerce system to purchase goods from a manufacturer.
Business to Consumer E-Commerce (B2C) The buying and selling of goods and services over the Internet between a merchant and a consumer.
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