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SEO Keyword Density Formula |
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Written by Suresh Mishra
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An integral part of any search
engine optimization (SEO) campaign is the researching and choosing of
keywords for your website. This is basically the words or terms that you are
trying to champion in the search engine. Do you sell PEZ dispensers? Then
you may want to use “PEZ”, “dispensers”, “flavored candy” or the more
popular items, like “star wars PEZ”. Once you have these keywords chosen,
you need to incorporate the keywords into your website’s content and tags so
that it is considered relevant to the search engines when ranking your site.
This includes all the copy throughout your website, as well as all the page
titles, title tags and links. It’s not an easy process, but it is a
necessary one for SEO.
When inserting your keywords throughout the on-page content, it is vital to
understand the density at which keywords are optimized on a page. “Keyword
density” is specifically referring to how often a keyword is used in your
on-page copy. The search engines compute the keyword density percentage, and
the more often they find a search term in your content, the more it will
think that your page is relevant and should be ranked higher. However, there
is a fine line between having an optimal keyword density and over-stuffing
your content with keywords and terms.
Please Note: Just because you have the right amount of keyword density in
your SEO campaign, doesn’t mean that you will automatically be ranked
higher. Google’s new algorithm actually favors more related search terms
than exclusively keyword density. Focus also on the quality of your content,
rather than only focusing on your keyword density. If you do exceed the
optimum keyword density, you can face an over-optimization penalty.
There is no “perfect” keyword density percentage in SEO, but Volacci strives
to keep our density at or below 5 percent. The percentage of a page is
relative to your content length, so it is recommended that you know the
formula to calculate each page. The formula for keyword density is pretty
simple.
- Count how many words you have on your page.
- Count how many times you have used your keyword
- Apply this formula:
Keyword Density = ([Keyword Count]*100)/(Total Word Count]
For example, let’s say that you have a 500 word article about PEZ
dispensers, and you are optimizing for “PEZ”
- Total Word Count: 500
- PEZ keyword uses: 12
- “PEZ” density = (12*100)/500
Keyword density for “PEZ” on the page is 2.4%
In SEO campaigns, having keyword optimization in your on-page content is
very important to being relevant to the search engines. However, if you
focus too much on keyword density, you can potentially lose focus on other
important elements in the dynamic approach to optimizing your site. Use
the keyword density formula to ensure that you are applying relevant uses
of your keywords into quality content and links so that you are getting
the most out of your research. If you abuse your keywords, the Google gods
will get you, so don’t stuffers beware.
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SEO Keyword Density Formula 
