Publishers and brands will soon be able to see Google Analytics and Search Console metrics side-by-side in the same report as part of a new major update, which will be rolling out in the coming weeks. This means that users will get a complete overview of how a website is performing in organic search results for the first time.
Previously, Search Console and Google Analytics could be linked, and statistics for each could be viewed in isolation. The new deeper integration will now combine both of these sources at the landing page level to deliver a full range of Conversion, Behaviour and Acquisition metrics for users.
It will also provide new capabilities, such as the ability to track bounce rates, learn queries that are ranking highly for each landing page and segment organic performance in a new Devices report section. Here, users will be able to see how web pages are faring on mobile, tablet and desktop.
“Each of these new reports will display how your organic search traffic performs,” Google said in a blog post. “As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today.”
Google also said that some Analytics features will not be available in Search Console, including segmentation. It added: “Any segment that is applied to the new combined reports will only apply to Google Analytics data. You may also see that clicks from Search Console may differ from total sessions in Google Analytics.”
To access the combined reports, brands must make sure that they have enabled the Search Console data sharing setting under the Admin tab. They will then be able to navigate to a new Search Console section beneath an Acquisition tab in Google Analytics. Google also revealed on Thursday that it had rolled out its latest mobile-friendly algorithm update, which will provide an additional ranking boost to sites geared towards mobile in SERPs.
Search Buzz Video Recap: Google Mobile SEO Update, Analytics & Search Console, AdWords & Bing Ads Bans
This week in search, Google fully rolled out the new update for the mobile friendly algorithm. Google denied any other major update happening this week, despite the tools going haywire. Google hasn’t updated Penguin in over 18 months now. Google Analytics has done some deep integration with Google Search Console. Google Search Console bug with the number of indexed pages in Sitemaps. Google Search Analytics now is reporting on knowledge panel, rich snippet and local links and updated their reports for mobile apps also. Google may bring voice search and more AMP reporting to Search Analytics. Google is testing black links instead of blue and keeps testing the wider, more spacious search results. Google News has a new local source tag to promote local publications more. Bing is testing showing a Twitter carousel. Google AdWords has banned payday loan ads and high interest rate loan ads. Bing Ads banned third-party technical support companies for consumer computer services. Bing’s webmaster outreach is nonexistent and it is very sad. Google launched an awesome iOS keyboard named Gboard. That was this past week in search at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
Our Video
