According to BrandWatch, 30% of internet users use Facebook more than once a day, which makes Facebook one of the most important marketing, tools in the marketing arsenal.
One of the best ways to uplift your presence on Facebook is to embed your Facebook feed on your official website.
Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined. Yet, the majority of the brands struggle to get noticed by their customers. And therefore, many brands are now actively opting to embed Facebook feed on website.
In this blog, we will discuss how Facebook feed on website is helping brands, and further in the blog, you will learn simple and effective tips to establish a robust presence on the platform.
A feed is a constantly updating list of stories and posts you see on Facebook. It includes posts, texts, images, videos, and all the other forms of content.
A Facebook feed looks like a gallery of content that gets updated in real-time. This feed is the basic system through which the users are exposed to various forms of content.
- Facebook Feed for Posts
- Facebook Feed for Album
- Facebook Feed for Video
- Facebook Feed for Slideshow
- Facebook Feed for Reviews
- Facebook Feed for Sidebar Widget
Now that you have a brief idea about the Facebook feed, let’s talk about benefits of adding Facebook widget on website:
If you’re a brand owner, social proof can work wonders for you. The basic idea of social proof is that people look for reviews on how people perceive your brand. This is a kind of public social engagement that others can see as well.
When you build solid social proof, your target customers will not think twice before buying your product. Embedding a Facebook feed is an effective way to achieve this. A Facebook feed on your website will give enough content to your target customers to trust your brand and eventually lead to more conversions.
Embedding Facebook to your website will increase the traffic on your website as it will provide content to your customers. This will engage your visitors with your website rather than just scrolling over. This will also help you to reduce the bounce rate of your website. However, a reduced bounce rate is a result of an overall better user experience.
Gone are the days when the brands used to dominate the customers. In the present scenario, brands have realized that to make conversions they have to build a fiduciary relationship with their customers. A Facebook feed is congruent with what your target customers want to see and know about your brand.
Asking questions is an undeniably powerful way to interact with your followers and target customers. Asking questions acts as an icebreaker. However, limiting these questions just to your brand and company will sound promotional. Therefore you can also ask general questions that might interest your target audience. For example; you can ask them to share their stories through your campaign. This will give them a reason to genuinely interact with your brand.
Facebook insights are a boon to marketers. With this tool, you can always find out the statistics of your Facebook account. You can keep an eye on some valuable information like when your followers are online. This will give you an apprehension of when to post on your Facebook account. Once you post on this decided time, you will get maximum engagement on your page.
Sharing hashtags that are relevant to your brand helps you to get discovered. It boosts impression, increases brands’ search ability, and encourages people to talk about your brand. Hashtags are the best way to get people talking about a certain topic. You can also make and ask your followers to share their content under your hashtags. Once you have enough posts under your hashtags you can use a social media aggregator tool to aggregate all the posts under your hashtags and display them on your website.
Sharing user-generated content is the most cost-effective way to boost your Facebook feed. Since User-generated content is most of the time free of cost, all prices you have to bear is the subscription to a social media tool aggregator tool.
These social media tools are easy to use and have no code process. They help you to customize the widgets so that you personalize them according to your desire.
Engaging with your customers does not always mean just replying to their comments. You need to have an effective engagement strategy to engage your followers with the content you post. You have to be extra creative when it comes to customer engagement, especially on social media.
Traditionally, it is the first stage of your sales funnel.
No one can ignore Facebook while making a social media marketing plan. A boost in your engagement in your Facebook feed will directly impact your conversion rate. Furthermore, you can extract more benefits from the platform by opting to embed Facebook feed on website.
By adding Facebook feed to website and adapting the tips mentioned above, you can take your brand to new heights.