Top 10 South African websites

Effective Measure has released its website traffic statistics for March 2016, which reveal that News24 is the largest South African website – earning 6 million unique local browsers.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.
According to the stats, News24 attracted over 6 million South African Internet browsers during March.
Gumtree was ranked second with 4.8 million local browsers, followed by TimesLive with 3.1 million.
The table below shows the top 10 websites in South Africa, based on South African unique browsers.
It should be noted that only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.
A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map
Top 10 South African Websites | ||
Website | Unique South African Browsers | Page Views |
news24.com | 6 005 865 | 66 372 791 |
gumtree.co.za | 4 842 965 | 163 379 919 |
timeslive.co.za | 3 059 165 | 17 414 197 |
iol.co.za | 2 900 320 | 22 007 399 |
msn.com | 2 482 732 | 70 704 624 |
ewn.co.za | 1 814 200 | 9 040 253 |
Careers24.com | 1 585 188 | 24 520 288 |
mybroadband.co.za | 1 548 231 | 6 310 172 |
fin24.com | 1 485 340 | 6 452 112 |
BBC Sites | 1 448 634 | 11 378 207 |
Top online publishers in South Africa
Effective Measure also measures statistics for online publishers, showing the total reach of a publisher’s websites.
The statistics are based on monthly South African browsers only.
Top 10 South African Online Publishers | ||
Publisher | Unique South African Browsers | Page Views |
24.com | 13 897 835 | 300 154 905 |
Times Media LIVE | 5 325 070 | 43 611 212 |
Gumtree | 4 842 965 | 163 379 919 |
Kagiso Media Limited | 3 641 881 | 88 435 543 |
Caxton Digital | 3 558 363 | 19 594 122 |
DStv Digital Media | 3 069 429 | 36 124 830 |
Independent Online | 3 058 249 | 23 701 113 |
Primedia Online | 2 658 924 | 15 954 538 |
MyBroadband | 2 244 785 | 8 735 871 |
BBC Sites | 1 448 656 | 11 378 239 |