It doesn’t matter what business you are in B2B or B2C, digital marketing is going to help you anyway. From big companies like Coca-Cola, McDonald, and Redbull to small company who matchsticks everyone using digital marketing for their business growth, product development, and services.
Of course, traditional print and media advertising is helpful in some industries like real estate and automobile – but including online marketing to your marketing strategy could give some serious boost to your business.
According to Statista, the U.S has planned to spend over $117.53 billion on digital advertising by 2020. Whereas the global digital ad spends is expected to reach over $335 in 2020.
Why should you use digital marketing for business?
No matter what business you are operating digital marketing has something offer to you that will definitely help in your business growth. A study of Gartner, found 28% marketers have cut their overall advertising budget to fund more on digital marketing.
One of the major reasons businesses are using digital marketing is, it costs less than traditional print and media advertising.
Compared to digital marketing, traditional marketing have limitations and you’d never know from where you are actually getting the business, therefore, you can focus on those areas.
On the other hand, if we are talking about the digital marketing then you can track everything from who bought your product to where he came from.
The best part using digital marketing is – it is flexible you can change your digital marketing strategy anytime you want according to your business needs and success.
There are some more reasons why we advocate using digital marketing over traditional marketing.
#1. Easy Geographic Targeting
Targeting a new geographical area with traditional marketing and a limited budget is quite challenging. You may not cover all the areas that you want with traditional marketing. But that’s not the case with digital marketing – using digital marketing you can show your business to those who value for your business.
Simply select the radius area that you want to cover in a particular city with the demographics and start showing your business to your target audience. You don’t need many guys to do digital marketing for you. You can do it alone.
#2. Cost Effective
Small and medium businesses always don’t have a big budget to spend on marketing. Despite that, everyone wants to reach a maximum number of people they can with the lowest possible cost.
You can’t run ads on TV at prime time because it going to cost you a lot. Moreover, you will never know how many viewers did see your advertising on TV.
On the other hand, digital advertising can help you reach to your targeted audiences at a lower cost. According to a study, 40% of businesses stated that they have seen a considerable amount of saving since they are using digital marketing to promote their product and services.
Digital marketing allows you complete control over spending you can assign budget on different digital marketing channels according to the performance. Businesses that are using digital marketing get more qualified leads compared to other marketing channels.
#3. Measurable Analytics
Apart from cost saving, the best part of using digital marketing for business growth is you can track the progress of your digital marketing efforts. When you can clearly see what marketing channel brings you sales, so you can allocate more budget on that.
But in the traditional marketing, you will never know if the person that visits your business came from seeing your billboard ads. In other words, traditional marketing is more like shooting in the dark and expecting to hit the target.
Digital marketing provides you complete report from click to buying behaviors. You can even see which pages visitors left, so you can work on that page to fill that gap.
#4. Higher Revenue
Digital marketing provides three times more revenue compared to traditional marketing. According to Google, businesses that use digital marketing to promote their business have 2.3 times better revenue expectancy.
#5. Targeted Audience
Let’s say you want to target 25-45 aged women who are interested in branded clothes and live in Accra. You can easily target them using a digital medium that might not be possible with traditional marketing.
The beauty of digital marketing is – it is flexible so you can change messages according to the buying behavior of your potential audience. You can provide them customized offers in real time when they need it.
It doesn’t only help in business growth but brings clients satisfaction and more business to you. Digital marketing can bring you consistent traffic of targeted audience to your business that eventually will turn into paying clients.
It is not too late to use digital marketing for business. You can shift your marketing budget to digital marketing and will see amazing results.
A business that is not online is leaving lots of money on the table and will stay behind to their competitors. If you want to lead in business you’ll need to learn how digital marketing works and how you can use it to promote your product and businesses.